About Us

Who We Are

In The Cooler is the Fishing Show for the fish-eater.  We’re the #1 urban fishing show in the State of Florida. Our fishing team members include Actor/ Comedian Chris Davis aka “Just Another Chris” and his beautiful wife of 20+ years, Zephyr, along with their two amazing sons, Chris and Michael.  Fishing Florida from coast to coast by kayak, boat, paddleboard or land in a quest to put fish “In The Cooler”.

In The Cooler was created to help change the demographics and bring awareness to urban communities by showing how exciting and rewarding fishing can be.  Football, baseball, and basketball aka the Big 3, we all know, but fishing is an underutilized sport in most communities.  Not only is Fishing is a 90+ billion dollar per year industry, but it also can provide scholarships for college through High School fishing teams. This sport doesn't always produce, so when the fish aren’t biting we find something else to do that's exciting, whether it's hiking on trails home and abroad, camping, or attending festivals, “In The Cooler” will always have an adventure in store for you.  

I aspire to create a nonprofit organization by giving an experience showing the beauty and benefits of this sport.  My goal is to connect and celebrate the lifestyle of fishing while making a positive impact one cast at a time.